Case Study: New Group Therapy Users Acquisition And Conversion

Purify Your Gaze is a leading therapeutic organization specializing in helping individuals overcome compulsive sexual behaviors and addiction. With a proven track record of compassionate, effective group therapy programs like the Sobriety Mastermind, they’ve empowered countless individuals on their journey to recovery.

The primary challenge was creating an effective user acquisition strategy for a highly sensitive service.

Traditional marketing approaches were ineffective because:

Potential clients were reluctant to engage publicly

High privacy concerns surrounding the topic

Significant psychological barriers to seeking help

Need for an approach that feels safe and non-threatening

The objective wasn’t just about generating leads. It was about creating a compassionate bridge between those struggling with addiction and the life-changing support they needed. Every touchpoint was designed to reassure, empower, and inspire action—removing fear and stigma along the way.

I designed and implemented a comprehensive user acquisition ecosystem, tailored to the sensitive nature of their audience and mission. The focus was on building trust, lowering barriers, and creating a clear, supportive path to enrollment.

Key elements of the solution included:

Interactive Diagnostic Quiz: A personalized, non-intimidating way for individuals to self-assess their readiness for recovery and engage with Purify Your Gaze’s mission.

Empathy-Driven Sales Page: A long-form page that addressed pain points, built trust through testimonials, and positioned the Sobriety Mastermind as a safe, transformative solution.

Compassionate Follow-Up Messaging: A sequence of emails and messages that educated, encouraged, and guided users from interest to enrollment, while respecting their emotional journey.

Streamlined Conversion Pathway: A step-by-step process that prioritized user comfort, clarity, and support, making it easier for participants to commit confidently.