Case Study: How RelationshipEngine Became the Go-To Keap Experts

Zeyad Ramadan

Marketing Strategist
Business Strategist
Copywriter
When RelationshipEngine approached me, they had a brilliant service for Keap users but were struggling with a universal challenge: How do you convince potential clients that you're not just another consultant, but a strategic partner who can transform their business?
The Challenge RelationshipEngine knew Keap inside and out. They had a proven implementation methodology. But they were invisible in a crowded marketplace, unable to articulate their unique value or attract their ideal clients.
Our Strategic Approach We didn't just create marketing materials. We developed a complete customer acquisition strategy that would:
Demonstrate their expertise
Speak directly to their ideal client's deepest frustrations
Position them as the go-to Keap implementation experts
The Solution: "Built, Planned, Launched" Webinar
I helped them craft a signature webinar that wasn't just another training. It was a strategic weapon that:
Decoded their implementation methodology
Revealed the hidden challenges Keap users face
Provided immediate, tangible value
Positioned RelationshipEngine as the ultimate solution
The Pathway: I designed a seamless transition from webinar content to a compelling offer that solved their audience's most pressing Keap implementation challenges.
The offer wasn't a traditional sales pitch. It was a strategic irresistible, limited-time consultation package that made saying "no" feel like a business-ending decision.
This included the follow up messages and the respective assets involved.
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