Case Study: Gamifying Web3 Community Engagement for a DePIN Star

Marketing Strategist

Community Engagement

Canva

Discord

Google Docs

A rising WEB3 startup had a team of brilliant technical founders on a mission to revolutionize decentralized content delivery.

But there was a catch: they had the technical expertise but lacked the creative vision to articulate their project into an engaging, gamified Discord experience.

Their goal? To create a community that would not only resonate with Web3 culture but also build excitement for their upcoming product launch.

They needed a creative strategy that:

Captured the imagination of their target Web3 audience.

Differentiated them from competitors.

Positioned their community as the hub for their highly anticipated product launch.

The task wasn’t just about gamification—it required uncovering the heart of their project and building a narrative that resonated deeply.

Enter: Yours truly—the troll with the gamification magic.

Our Strategic Approach:

To craft a truly unique and engaging strategy, I dove headfirst into the technical and cultural aspects of their project:

Founder Interviews:

Conducted in-depth interviews with the technical founders to fully grasp the nuances of their mission, technology, and goals.

Extracted key insights on their vision for decentralization and how their product solved real pain points in content delivery.

Whitepaper Deep Dive:

Read through their whitepaper to identify the project’s unique selling points and align the community theme with their technological innovations.

Highlighted critical differentiators that would be woven into the gamification strategy.

Competitive Analysis:

Researched other DePIN projects and Web3 communities to understand what worked, what didn’t, and where this startup could stand out.

Identified gaps in competitor strategies to position the community as the most engaging, culturally relevant space in the niche.

Robinhood-Inspired Theme:

Crafted a community narrative centered around Robinhood-style empowerment, mirroring the project’s mission to “redistribute control” of content delivery.

Introduced gamified roles like “Forest Rangers” and “Freedom Fighters,” alongside activities that reinforced the theme of decentralization and community-driven action.