Trace Effect
Expat led
· Remote & Lebanon
ANA KAMEN انا كمان breaks the silence pertaining to sexual violence, rape culture and victim blaming by creating a space that listens, empowers and uncensors the shamed… because انا ـ كمان#.
PROJECT BRIEF
As an extension of the me too movement, in Lebanon, ANA KAMEN انا كمان committed to breaks the silence pertaining to sexual violence, rape culture and victim blaming. The brand needed to speak to the trauma of victims and survivors of sexual violence while not triggering them.
Brand Design
· Social Media
· Print Design
So I rolled up my sleeves and got to building the brand step by step...
1, 2, 3, YALLAAAAA!
SOCIAL MEDIA CONTENT CREATION
We set out to create a bilingual social media based brand that uses communication as its super power to break the ingrained cycles of sexual violence, rape culture and victim blaming.
0 to 1.5k followers in under 6 months.
Inclusive and challenging content.
Bilingual communication and content creation.
BRAND APPLICATION