Elevating CTA In-App Purchases: Two-Dots

Come explore the enchanting realm of Two Dots! It's this awesome puzzle game known for its sleek style and tricky levels. They really nailed it by adding those nifty buttons after you finish a level.

What's the Problem?

I had to make sure to give players a clear message they could act on, along with well-placed CTAs for in-app purchases. The goal was to boost user engagement and turn it into a steady revenue flow.

What Did I Do?

Crafting short and clear CTAs was super important. The updated messages were all about letting users know the perks of in-app purchases and helping them make smart choices. By highlighting time-limited deals, we encouraged users to act fast, creating that feeling of "gotta get it now!"

Did It Work?

We made some changes hoping they'd boost sales! By using clear messages and strategic CTAs, we aim to create excitement and value for users to check out and invest in in-app buys. We're looking to see higher conversion rates and revenue from this!