Elevating CTA In-App Purchases: Two-Dots

Two Dots is a sleek and stylish puzzle game known for its challenging levels and minimalist design. To enhance engagement and boost revenue, I refined the in-app purchase experience by crafting compelling CTAs that guided players toward making informed and timely purchases.

Engagement and Revenue: The existing CTAs lacked urgency and clarity, leading to missed opportunities for in-app purchases.

User Clarity: Players needed clear, actionable messaging to understand the value and perks of making purchases, especially time-sensitive deals.

Alignment with Style: Any updates had to seamlessly integrate with the game’s polished and minimalist aesthetic.

Concise and Actionable Copy: Wrote short, impactful CTAs that emphasized the benefits of in-app purchases, ensuring users understood the value they were getting.

Time-Limited Offers: Highlighted urgency through limited-time deals, creating a sense of excitement and encouraging immediate action.

Placement Optimization: Collaborated with designers to strategically place CTAs at key moments, such as level completion screens, to maximize visibility and relevance.

Increased Engagement: Early analytics suggested improved user interaction with in-app purchase screens.

Boosted Conversion Rates: The optimized CTAs encouraged more players to explore and complete purchases, contributing to a measurable uptick in revenue.

User Feedback: Players expressed appreciation for the clarity and perceived value of the deals, which fostered trust in the purchasing process.

This project demonstrates my ability to blend strategic UX writing with business goals. By crafting compelling CTAs that aligned with user needs and the game’s design, I helped create a seamless experience that drove both engagement and revenue.