Two Dots is a sleek and stylish puzzle game known for its challenging levels and minimalist design. To enhance engagement and boost revenue, I refined the in-app purchase experience by crafting compelling CTAs that guided players toward making informed and timely purchases.
The Challenge:
Engagement and Revenue: The existing CTAs lacked urgency and clarity, leading to missed opportunities for in-app purchases.
User Clarity: Players needed clear, actionable messaging to understand the value and perks of making purchases, especially time-sensitive deals.
Alignment with Style: Any updates had to seamlessly integrate with the game’s polished and minimalist aesthetic.
My Approach:
Concise and Actionable Copy: Wrote short, impactful CTAs that emphasized the benefits of in-app purchases, ensuring users understood the value they were getting.
Time-Limited Offers: Highlighted urgency through limited-time deals, creating a sense of excitement and encouraging immediate action.
Placement Optimization: Collaborated with designers to strategically place CTAs at key moments, such as level completion screens, to maximize visibility and relevance.
Results:
Increased Engagement: Early analytics suggested improved user interaction with in-app purchase screens.
Boosted Conversion Rates: The optimized CTAs encouraged more players to explore and complete purchases, contributing to a measurable uptick in revenue.
User Feedback: Players expressed appreciation for the clarity and perceived value of the deals, which fostered trust in the purchasing process.
Why It Matters:
This project demonstrates my ability to blend strategic UX writing with business goals. By crafting compelling CTAs that aligned with user needs and the game’s design, I helped create a seamless experience that drove both engagement and revenue.
Like this project
0
A sleek, engaging puzzle game with clever levels and strategic CTAs for in-app purchases, boosting sales and conversion rates effectively.
Likes
0
Views
7
Tags
UX Writer
UX Copywriter
Figma
Jasper
Julie Park
Crafting Flawless User Experiences for Mobile Games
Unleashing Seamless Experience: Flappy Bird
Elevating Sign-Up Process: Sumikkogurashi Farm
Navigating Phishy Waters: Mochi Cat Collection
Brewing Tutorial Success: A Culinary Adventure in Boba Tale