Sumikkogurashi Farm invites players to assist adorable characters in running a lively farm. However, the initial sign-up process presented trust and usability issues, deterring potential players. To enhance security and engagement, I revamped the sign-up process to give players more control and a sense of personalization.

Lack of Trust: The use of pre-generated usernames and passwords felt impersonal and insecure, causing doubts about the game’s reliability.

Player Frustration: The rigid sign-up process lacked flexibility, increasing the likelihood of uninstalls.

Balancing Security and Fun: The solution needed to ensure a secure, seamless experience without compromising the game’s charm.

Personalized Sign-Up: Redesigned the process to let players create their own usernames and passwords, increasing trust and fostering a sense of ownership.

Clear CTA Buttons: Introduced straightforward options to guide players toward creating a profile or quickly returning to the game, reducing friction during onboarding.

User-Centric Copy: Crafted friendly, engaging microcopy to align with the game’s playful tone while emphasizing security and control.

Increased Player Trust: Allowing custom usernames and passwords improved players’ confidence in the game’s security.

Enhanced Engagement: Simplified CTAs reduced drop-off rates during sign-up, helping more players transition seamlessly into gameplay.

Foundation for Growth: By resolving initial onboarding friction, the revamped sign-up process contributed to long-term player retention and satisfaction.

This project highlights my ability to blend usability, security, and brand personality through thoughtful UX writing. By empowering players with control and clear guidance during sign-up, I helped create a smoother, more engaging experience that lays the groundwork for long-term success.