Mochi Cat Collection — Designing Trust in Moments of Uncertainty by Julie ParkMochi Cat Collection — Designing Trust in Moments of Uncertainty by Julie Park
Mochi Cat Collection — Designing Trust in Moments of Uncertainty
Let's dive into a world of adorable feline companions! But guess what? While enjoying the fun, there's an unexpected in-game shop notification that felt a bit '
Mochi Cat Collection is a cozy management game centered on charm and calm interactions.
However, a shop notification related to purchases appeared vague and system-like, causing players to question whether their transaction was secure.
I redesigned the notification copy to reduce anxiety, restore trust, and keep players engaged in the shop flow.
The Challenge
Payment Anxiety
The original message resembled a generic system alert, triggering fears of phishing or payment errors.
Loss of Player Confidence
Unclear language caused hesitation and abandonment during a sensitive monetization moment.
My UX Writing Approach
Reframed the Message as Trust Recovery
Treated the notification as a reassurance moment rather than a technical alert
Prioritized clarity and calm over urgency
Simplified and Reordered Copy
Opened with reassurance (“Your purchase is safe”)
Explained the issue as temporary and non-threatening
Removed language that implied fault or risk
Added Clear, Low-Friction Actions
Introduced a single, reassuring CTA (e.g. “Contact Customer Support”)
Ensured players always had a clear next step
Maintained Brand Voice
Kept tone soft, friendly, and aligned with Mochi Cat’s cozy aesthetic
Balanced playfulness with seriousness appropriate for payment-related messaging
Projected Outcomes
This approach reflects best practices commonly used in successful mobile games and is expected to:
Reduce shop abandonment caused by fear or confusion
Improve player confidence during IAP interactions
Support monetization by maintaining trust
Why It Matters
Trust-sensitive UX moments directly impact revenue and retention. Clear, calm error messaging helps players feel safe continuing — even when something goes wrong.
Reflection
I created this project independently to explore how trust and tone shape behavior in mobile games.
It reminded me that the softest copy can deliver the strongest results — guiding users with reassurance instead of urgency.