Navigating Phishy Waters: Mochi Cat Collection

Julie Park

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UX Writer

UX Copywriter

Figma

Jasper

Project Overview:

In the whimsical world of Mochi Cat Collection, players immerse themselves in the charm of adorable mochi cats. However, a problematic notification in the in-game shop raised concerns about phishing, potentially leading to player distrust and uninstalls. I took on the challenge to redesign the notification, enhancing security, building trust, and improving the overall user experience.

The Challenge:

Phishing Concerns: A poorly worded and ambiguous notification caused confusion, making players question the security of the in-game shop.
User Trust: Players needed assurance that their transactions were safe to continue engaging with the shop.
Expanded Scenarios: The notification had to address multiple potential issues, such as lost connections and system errors, without overwhelming players.

My Approach:

Empathetic and Clear Messaging: Rewrote the notification to be friendlier and more transparent, explaining the issue in simple terms while fostering a sense of security.
Actionable CTAs: Added clear call-to-action buttons, such as “Retry” and “Contact Support,” to empower players with options and guide them toward resolution.
Scenario Coverage: Expanded the notification system to address various situations, including system errors and connection issues, reducing ambiguity in the user experience.
Alignment with Game Tone: Ensured the updated messaging matched the game’s playful and welcoming tone, maintaining consistency across the experience.

Results:

Increased Player Trust: Players reported feeling more confident about using the in-game shop, with fewer concerns about security threats.
Reduced Drop-Offs: A clearer and friendlier notification helped prevent unnecessary uninstalls during potential transaction issues.
Enhanced User Experience: Empathetic and actionable communication improved player satisfaction, making the in-game shop a more comfortable and trustworthy space.

Why It Matters:

This project highlights my ability to address critical user concerns through thoughtful UX writing. By redesigning the notification system with empathy and clarity, I helped transform a potential trust issue into an opportunity to enhance the player experience and foster confidence in the game.
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Posted May 26, 2024

Let's dive into a world of adorable feline companions! But guess what? While enjoying the fun, there's an unexpected in-game shop notification that felt a bit '

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UX Writer

UX Copywriter

Figma

Jasper

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