Igniting Inclusivity: Fireball Wizard

Julie Park

0

UX Writer

UX Copywriter

Figma

Jasper

Come along on a magical adventure in Wizardonia! Picture this - you're a wizard or witch exploring pixelated landscapes full of action and excitement. The tutorial unveils the game's magic, but I hit some bumps like language inclusivity and finding upgrades at the wizard shop.

Project Overview

Fireball Wizard is a magical adventure game set in the pixelated landscapes of Wizardonia. Players embark on an exciting journey as wizards and witches, but the initial tutorial revealed areas for improvement, such as language inclusivity and navigation clarity in the wizard shop.

The Challenge:

Language Inclusivity: Ensure all players, regardless of their location, feel included by localizing language effectively.
2. Clear Navigation: Simplify instructions for finding and upgrading items at the wizard shop to reduce confusion and enhance engagement.

My Approach:

Inclusive Language: Crafted localized copy to reflect the players’ cultural and linguistic backgrounds, making the game feel more welcoming.
Intuitive Instructions: Improved the clarity of guidance for navigating the wizard shop, balancing helpful directions with the joy of discovery.
Iterative Testing: Collaborated with the design and localization teams to test and refine copy based on player feedback.

Results:

Increased Accessibility: Players reported feeling more immersed and at home due to localized language options.
Enhanced Usability: Tutorials with clear shop navigation led to a significant reduction in user confusion, allowing players to focus on the magic of the game.
Player Engagement: The changes fostered a stronger emotional connection, resulting in higher retention and positive feedback across diverse regions.

Why It Matters:

This project demonstrates my ability to use UX writing to enhance inclusivity and usability, balancing user guidance with the fun and immersion of gameplay. It’s a perfect example of how thoughtful copy can make magical adventures accessible to everyone.
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Join Wizardonia! Experience better guidance and inclusive language in the wizard shop. Feel at home and enjoy exploring Fireball Wizard's pixelated landscapes.

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UX Writer

UX Copywriter

Figma

Jasper

Julie Park

Crafting Flawless User Experiences for Mobile Games

Updated Contributions: Linko
Updated Contributions: Linko
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