Boba Tale immerses players in the exciting role of running their very own boba shop, complete with making teas, ice cream, and baked goods. However, the game lacked a tutorial to guide new players, leading to missed opportunities for engagement and revenue. My task was to design a friendly, user-focused tutorial that not only boosted player confidence but also subtly encouraged in-app purchases by showcasing the value of shop upgrades.

Lack of Guidance: Without a tutorial, new players struggled to understand gameplay mechanics, leading to frustration and drop-offs.

Missed Revenue Opportunities: Players weren’t exposed to the benefits of shop upgrades early enough to inspire investment in in-app purchases.

Maintaining Engagement: The tutorial needed to strike a balance between being helpful and keeping the experience fun and engaging.

User-Friendly Instructions: Designed a step-by-step tutorial that guided players through boba-making basics while building their confidence and skills.

Warm, Engaging Copy: Used friendly, conversational language to make players feel welcomed and at ease, aligning with the game’s cheerful tone.

Subtle Monetization Hooks: Highlighted the benefits of shop upgrades as players progressed, seamlessly integrating them into the tutorial without disrupting the flow.

Iterative Testing: Collaborated with the design team to test and refine the tutorial, ensuring clarity and engagement at every stage.

Improved Onboarding: Players felt more confident in their abilities, as reflected in increased tutorial completion rates.

Enhanced Engagement: The warm, approachable tone kept players engaged, reducing early-game drop-offs.

Boosted Revenue Potential: By showcasing the value of shop upgrades, players were more inclined to explore in-app purchases, laying the foundation for increased revenue.

This project showcases my ability to create engaging onboarding experiences that drive player retention and revenue. By combining friendly UX writing with strategic monetization hooks, I crafted a tutorial that not only empowered players but also aligned with the game’s business goals.