Twilink: Designing a SaaS Link-in-Bio Builder

Content creation has exploded over the past 5 years, becoming one of the most sought-after careers of this decade. But it's not just creators. Lecturers, influencers, and specialists all need a professional link that can hold everything: skills, service offerings, digital products, and meeting schedules. Instagram, LinkedIn, and other social platforms still can't accommodate all of that in one place.

The only real option was Linktree. But Linktree's builder separates the editing page from the preview page, forcing users to click back and forth constantly just to see what their profile looks like. For busy professionals who already have limited time to design their profiles, that friction adds up fast.

We started with research. Most content creators and professionals are time-poor. They care deeply about their profile, but they don't have hours to spend tweaking it.

The core pain point with existing tools was clear: too many clicks, too much page-switching, too much time wasted on edits that should take seconds.

Our users wanted to feel like they were painting their own profile, on one screen, with no interruptions.

This is where the breakthrough came. I placed a live mobile mockup directly inside the builder. No page switching. No separate preview mode. Users edit and see the result simultaneously, on the same screen.

It sounds simple, but it fundamentally changed the editing experience. Every change is visible instantly, which makes the whole process feel fast, direct, and intuitive.

Twilink launched and new content creators are now switching from Linktree to Twilink as an alternative professional profile. My client, Avan Fadli, was particularly impressed by the mobile mockup solution that displays the user's profile in real time as they build it.

The core insight that drove this project: professionals don't need more features. They need fewer clicks between intention and result.