Retail Promotion ✦ Instagram Reel
Caption
Cuffing season is year-round for some people 😉 and we're here to 3rd wheel (4th if you bring 🐶)! See you in the summer sun, you stud 😎 @wholefoods
#richardsrainwater #wholefoodsfinds #sparklingwater #renewableresource #notjustwater
What did I do?
Fully produced an Instagram reel featuring client's product at Whole Foods Market.
Conceptualized a storyline involving a couple going on a picnic where the boyfriend picks up snacks, flowers, and Richard's Rainwater at the grocery retailer to bring on their date.
Sourced talent to act out the story
Filmed & directed each scene
Edited the clips on Adobe Premiere
Sourced accompanying music
Wrote copy for the Instagram caption using SEO keywords and hashtags
How did it perform?
Last updated: 1/21/25
Engagement rate: 4.94%
8133.3% higher than industry benchmark as of last update
Views: 16.9K
This is the most organically viewed reel in the page's history
Likes: 705
Comments: 17
Shares: 44
Saves: 7
Like this project
0
Posted Dec 9, 2022
16.9K views, 705 Likes, 17 Comments - July 8, 2022: "Cuffing season is year-round for some people 😉 and we're here to 3rd wheel (4th if you bring...
Likes
0
Views
11
Clients
Richard's Rainwater
Seasonal Product Recap ✦ Instagram Reel
Rebrand Announcement ✦ Email Campaign
Post-Purchase ✦ Email Flow
Hello Summer Campaign ✦ Email