Hello Summer Campaign ✦ Email
Chelsea Marino
Graphic Designer
Email Marketer
Copywriter
Adobe Illustrator
Adobe Photoshop
Klaviyo
Richard's Rainwater
What did I do?
Created an email blast to Richard's Rainwater customers featuring a "$3 off 12-pack case" promotion in celebration of the summer season
Used Klaviyo for plain text and link formatting plus hosting graphic design images and GIFs that communicated the promotional message
Rendered header and body images in Photoshop and Illustrator
Wrote copy for email subject line, preview text, and body text
Segmented mailing list recipients in collaboration with Director of Digital Marketing
How did it perform?
June 2023 | 766 recipients
Conversions: 52 (from 26 recipients)
Open Rate: 70.8%
Click Rate: 9.9%
