Hello Summer Campaign ✦ Email

Get ready to beat the heat! 🔥

Get ready to beat the heat! 🔥

$3 off a 12-pack of Richard's Rainwater



What did I do?

• Created an email blast to Richard's Rainwater customers featuring a "$3 off 12-pack case" promotion in celebration of the summer season
• Used Klaviyo for plain text and link formatting plus hosting graphic design images and GIFs that communicated the promotional message
• Rendered header and body images in Photoshop and Illustrator
• Wrote copy for email subject line, preview text, and body text
• Segmented mailing list recipients in collaboration with Director of Digital Marketing

How did it perform?

June 2023 | 766 recipients

• Conversions: 52 (from 26 recipients)
  • 2.6% placed order rate
  • #4 highest revenue Feb-Aug 2023
• Open Rate: 70.8%
• Click Rate: 9.9%