Sparkling Pomegranate Recipe ✦ Instagram Reel



What did I do?

• Conceptualized the frame-by-frame sequence of this product reel to feature Richard's Sparkling Rainwater in a mixed drink recipe
• Prop styled and set designed the visual composition
• Created the featured mixed drink on camera
• Filmed, edited, and sourced music using iPhone, Instagram Reel Editor, & Adobe Premiere Rush
• Wrote copy for Instagram caption and included SEO keywords in-video using Instagram Reel Editor

How did it perform? (Organic)

Out of 419 total posts | Last updated: 8/24/23

• Reach: 3K
  • Typically 849-1.6K accounts (+214.5% vs median reach of the page's reels)
• Likes: 104
  • Typically 47-88 likes (+60%)
• Comments: 4
  • Typically 2-8 comments
• Shares: 18
  • Typically 1-6 shares (+800%)