Founder Story ✦ Instagram Carousel

Chelsea Marino

View post on Instagram
 
Caption
IN A WORLD 🌎 where well water just doesn't cut it... Richard Heinichen rose above the challenge to make rainwater accessible for all. ✊ By 1998, Tank Town was born! 4 years later, Richard's Rainwater (that's us!) became the first company in the U.S. to receive licensing for bottling and distributing rain! 🤯 But that's not all! In 2008, Richard made cold-pressed sparkling rainwater happen and it's now enjoyed nationwide as the most responsible bottled water there is. Legend has it that Richard squeezed rain clouds with his bare hands at the risk of a lightning strike so that he could harvest the rain. What an absolute beast. 💪🌧️

What did I do?

Delivered brand education through an Instagram carousel post about the Founder of Richard's Rainwater- Richard Heinichen
Curated images of Founder from company stock
Wrote copy for the Instagram caption with adherence to brand guidelines

How did it perform? (Organic)

Last updated: 1/21/25
Engagement rate: 2.2%
3566.6% higher than industry benchmark as of last update
Reach: 6.1K
Likes: 267
Comments: 37
Shares: 26
Saves: 15
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Posted Aug 21, 2023

267 Likes, 37 Comments - June 8, 2022: "IN A WORLD 🌎 where well water just doesn't cut it... Richard Heinichen rose above the challenge to make rainwater...

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Clients

Richard's Rainwater

Retail Promotion ✦ Instagram Reel
Retail Promotion ✦ Instagram Reel
Seasonal Product Recap ✦ Instagram Reel
Seasonal Product Recap ✦ Instagram Reel
Rebrand Announcement ✦ Email Campaign
Rebrand Announcement ✦ Email Campaign
Post-Purchase ✦ Email Flow
Post-Purchase ✦ Email Flow