Founder Story ✦ Instagram Carousel

Chelsea

Chelsea Marino

View post on Instagram
 
Caption
IN A WORLD 🌎 where well water just doesn't cut it... Richard Heinichen rose above the challenge to make rainwater accessible for all. ✊ By 1998, Tank Town was born! 4 years later, Richard's Rainwater (that's us!) became the first company in the U.S. to receive licensing for bottling and distributing rain! 🤯 But that's not all! In 2008, Richard made cold-pressed sparkling rainwater happen and it's now enjoyed nationwide as the most responsible bottled water there is. Legend has it that Richard squeezed rain clouds with his bare hands at the risk of a lightning strike so that he could harvest the rain. What an absolute beast. 💪🌧️

The Building Blocks

Delivered brand education through an Instagram carousel post about the Founder of Richard's Rainwater
Curated and color graded images of Founder from company stock
Wrote copy for the Instagram caption using brand voice

How did it perform? (Organic)

Engagement rate: 2.2%
3566.6% higher than industry benchmark 24 hours after publishing
Reach: 6.1K
Likes: 262
Comments: 37
Shares: 26
Saves: 15
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Posted Aug 21, 2023

262 Likes - June 8, 2022: "IN A WORLD 🌎 where well water just doesn't cut it... Richard Heinichen rose above the challenge to make rainwater...

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Richard's Rainwater