Seasonal Product Recap ✦ Instagram Reel

Feels like summer came and went as fast as this cooler filled and emptied... So poetic, we know. 😌😜 This season, we launched our new packaging and brought a refreshing change of scenery to water aisles across the country. For us, this was the summer of a new beginning where we showed up bolder and brighter in order to communicate the importance of where we source our water. While the sunny days will give way to autumn leaves, we’re excited to continue this journey with you as we show everyone why rain is the most pure, clean, and renewable choice for drinking water on the planet. Cheers to this last day of summer and to many more days of hydrating the rainy way. 🌦️✨

Sourced and built upon a trending Instagram audio to create a reel featuring the client's product in a seasonal recap

Conceptualized, prop styled, and set designed the composition to show product in an ice cooler being added and removed

Filmed, edited, and synced clips to the audio using iPhone and Instagram reel editor

Wrote copy for Instagram caption using tone and language in adherence with brand guidelines

Curated and color graded the thumbnail image

Last updated: 1/21/25

Engagement rate: 0.26%

Views: 1K

Likes: 35

Comments: 2

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