Tote Bag Promo ✦ Email Campaign
Chelsea Marino
Email Marketer
Copywriter
Klaviyo
Richard's Rainwater
What did I do?
Created an email blast to Richard's Rainwater customers featuring limited edition merch in celebration of Earth Month
Used Klaviyo for plain text and link formatting plus hosting images of the promoted item
Wrote copy for email header and body text
Segmented mailing list recipients in collaboration with Director of Digital Marketing
How did it perform?
April 2023 | 290 recipients
Conversions: 49 (from 17 recipients)
Open Rate: 65.9%
Click Rate: 5.2%
