Tote Bag Promo ✦ Email Campaign

Just dropped 💦 limited edition tote bag 🙌

Just dropped 💦 limited edition tote bag 🙌

Look Good, Do Good with our Sip The Sky Tote!



What did I do?

• Created an email blast to Richard's Rainwater customers featuring limited edition merch in celebration of Earth Month
• Used Klaviyo for plain text and link formatting plus hosting images of the promoted item
• Wrote copy for email header and body text
• Segmented mailing list recipients in collaboration with Director of Digital Marketing

How did it perform?

April 2023 | 290 recipients

• Conversions: 49 (from 17 recipients)
  • 5.9% placed order rate
  • 🥉 #3 highest revenue Feb-Aug 2023
• Open Rate: 65.9%
• Click Rate: 5.2%