Rebrand Announcement ✦ Email Campaign



What makes our bottled water net-positive? 💭

What makes our bottled water net-positive? 💭

Let us explain...



What did I do?

• Created an email blast directed to Richard's Rainwater customers featuring a brand refresh and swag promotion in celebration of the product's new packaging designs
• Used Klaviyo for plain text and link formatting plus hosting graphic design images that communicated the promotional message
• Rendered header and body images in Photoshop and Illustrator
• Wrote copy for email subject line and preview text
• Segmented mailing list recipients in collaboration with Director of Digital Marketing

How did it perform?

June 2023 | 766 recipients

• Conversions: 47 (from 20 recipients)
  • 2.5% placed order rate
  • #6 highest revenue Feb-Aug 2023
• Open Rate: 74.3%
• Click Rate: 6.7%