Rebrand Announcement ✦ Email Campaign
Chelsea Marino
Graphic Designer
Marketing Strategist
Copywriter
Adobe Photoshop
Klaviyo
What did I do?
Created an email blast directed to Richard's Rainwater customers featuring a brand refresh and swag promotion in celebration of the product's new packaging designs
Used Klaviyo for plain text and link formatting plus hosting graphic design images that communicated the promotional message
Rendered header and body images in Photoshop and Illustrator
Wrote copy for email subject line and preview text
Segmented mailing list recipients in collaboration with Director of Digital Marketing
How did it perform?
June 2023 | 766 recipients
Conversions: 47 (from 20 recipients)
Open Rate: 74.3%
Click Rate: 6.7%
