Boa Vida is a wellness and meditation platform offering Yoga services and promoting its published book through a modern online presence.

The client — Founder of Boa Vida 🧘‍♀️ — needed a complete redesign of her outdated website, which no longer connected with her target audience. The old site lacked visual appeal, modern UX, and was limiting the growth of her business in the competitive wellness and Yoga market. The goal was to create an elegant, serene, and professional website that better reflected the brand’s essence and supported the sale of her services and book.

My role & responsibilities: concept development, UI/UX design in Figma, full website development in WordPress + Elementor, SEO optimization, performance optimization, security hardening, project management.

🔜 Design a website that visually represents the brand essence: serenity and professionalism. 🔜 Improve UX and site performance. 🔜 Enable the client to promote and sell her Yoga services and book more effectively. 🔜 Make the site easy for the client to manage and update herself. 🔜 Improve security and loading speed to enhance user trust.

The client found me through my portfolio of work for independent professionals and trusted my ability to create clean, modern, and effective websites tailored to wellness and personal brands.

🔎 The old website was outdated and visually disconnected from the brand’s message. 🔎 The user experience was poor, which affected engagement and sales. 🔎 The site did not effectively promote the services or the book. 🔎 The client needed a site that could be easily updated and managed on her own.

I created a fully customized UI/UX design in Figma using a minimalist style and calm blue tones to convey serenity and professionalism. I developed the new site in WordPress with Elementor, providing a flexible and user-friendly content management system.

I optimized the site's performance, reducing loading time to 1.5 seconds, and implemented strong security measures. The result was a website that increased sales by 40%, boosted user interaction by 65%, and positioned Boa Vida as a trustworthy, effective platform in the Yoga and wellness space.