Company specialized in career development and coaching for professionals in the hospitality industry, offering premium career programs and recruitment services.

The client — Founder of Hotel Top Talent 👩‍💼 — reached out to me because their previous website had been infected with malware and viruses. The old design was outdated, very text-heavy, and was causing serious SEO issues and trust problems with potential clients. The client also wanted to take this opportunity to launch a complete rebranding, with a new visual identity and tone for the brand.

My role & responsibilities: website security & cleanup, concept development, front-end design + UI/UX, full website rebuild, front-end & back-end programming, SEO optimization, project management.

🔜 Clean the infected website and migrate to a new, secure hosting environment. 🔜 Build the new website based on the client's updated branding and tone of voice. 🔜 Design a modern, professional and trustworthy user experience, optimized for conversions. 🔜 Restructure the content to clearly present the career coaching programs and their benefits. 🔜 Improve SEO structure and site performance.

The client found me through my portfolio and reputation for helping businesses recover from hacked or poorly optimized websites, and for my expertise in UX/UI and SEO-driven design.

🔎 The original website had been hacked and was blacklisted by search engines. 🔎 The site structure and content hierarchy needed to be completely redesigned. 🔎 The client wanted a modern look, but still approachable and aligned with the hospitality industry tone. 🔎 The content had to be reworked and visually balanced to be more scannable and engaging.

I first performed a full cleanup and migration to a new, secure server environment. Then I developed the UI/UX design in Figma, based on the new brand guidelines provided by the client. Finally, I rebuilt the entire website in WordPress using Elementor, optimizing the performance, security, SEO, and user experience. The new site reflects the company’s professionalism and helps convert visitors into clients.