Simple Rituals Social Content

With a focus on simplicity and nature, Simple Rituals aims to transform daily routines into wellness rituals, promoting a more conscious connection with the self.

The client wanted to establish a strong and professional graphic line for her social media (Instagram). The goal was to create monthly visual content that was not only aesthetic but also effectively communicated the brand's core values: Honesty, calm, and simplicity.

The brand's audience is primarily composed of women interested in conscious seld care, habits and routines, wellness, and natural products. They seek brands that are transparent, authentic, and promote a holistic approach to beauty, moving away from artificial standards.

The designed content is intended for publication on:

Carousels

Single posts

The aesthetics of the Visual Identity showcase the most serene and organic side of the brand, making it look professional, clean, and aligned with its philosophy of simplicity.

The use of a neutral and earthy color palette seeks to connect with nature, calmness, and purity, which harmonizes with the brand's purpose of wellness and self-care. The selected Sans Serif font combo, Open Sans, Roboto and Barlow condensed, denotes modernity, clarity, and accessibility.

The graphic line is composed of elements that aim to connect with a clean, natural, and minimalist aesthetic to reflect the brand's philosophy.

Key elements include product compositions on soft textures, the use of subtle shadows to create depth, and combinations of clean typography for key messages. To ensure cohesion, a consistent visual narrative was established, alternating between product photography, textures, and inspirational quotes, creating a visually harmonious and appealing feed.