Alina Skincare Social Content

Focusing on potent ingredients and effective formulas, Alina Skincare Inc. provides targeted solutions for visible results, combining a minimalist philosophy with a commitment to skin health.

The client wanted to develop a sophisticated and clean visual identity for her Instagram presence. The main goal was to create a graphic line that would effectively communicate the brand's core principles: efficacy, quality, and scientific precision.

The brand's audience is composed of skincare enthusiasts who are knowledgeable about ingredients and results-driven. They appreciate a no-nonsense, scientific approach to beauty and are willing to invest in high-quality products that deliver on their promises.

The designed content is intended for publication on:

Carousels

Single posts

The brand's existing visual identity is modern, clinical, and minimalist. The aesthetic is intentionally clean and uncluttered, making the brand look professional, trustworthy, and high-end. My work involved adhering strictly to this established graphic line to ensure all new content was perfectly consistent with the brand's sophisticated image.

The established palette is predominantly neutral with sharp, clean typography, emphasizing precision and luxury. My role was to use these elements to create fresh and engaging monthly content.

My contribution focused on the monthly design and execution of social media visuals that aligned with the brand's minimalist and structured aesthetic.

My work included creating crisp product compositions, designing layouts for ingredient spotlights, and producing structured typographic posts for educational content, all while following the existing brand guidelines. The challenge was to bring creativity and variety to the monthly calendar while maintaining the strict visual cohesion required by the brand, ensuring the feed remained sleek and authoritative.