Minutiae Content Co.

Minutiae Content Co. is a writing and strategy firm by Amanda Lien, specializing in authentic thought leadership and marketing content for B2B and tech founders, entrepreneurs, and small businesses.

The brand is projected in offer personalized and representative strategy services to clients who want assistance in improving their presence and credibility in the digital environment, generating impact and converting clients.

✨ Client's desire

The brand stands out for being accessible and authentic, developing tailor-made content for the target audience of each client, and without neglecting the personal touch of Amanda. Through her experience and knowledge, she offers support and strategic tools to increase the recognition and loyalty of start-ups, entrepeneurs, small businesses and more.

The color palette connect dynamism and confidence through the adult and sophisticated personality, with vibrant colors that inspire modernity, creativity and a fun touch.

In the choice of colors, a duo was decided between a Sans and a Serif typeface, a classic but effective combination to inspire elegance and style, without falling into rigidity and the old classic. In this way, we can connect with a current audience that recognizes the importance of the fundamental foundations of the business world, applying the new strategies of the current market.

💡Visual Strategy

The moodboard we can see visual features that are mentioned on the page:

1. The use of Serif and Sans typefaces

2. Black & White Base Backgrounds

3. Optical Art & Flat PatternsMoodboard

Through this Sans and Serif typefaces, we evoke a modern presence with character. This union with the Serif typeface for the main name, and a San Serif for the "Co.", is inspired by the NeoBrutalism aesthetic, a design style characteristic for its bold flat colors and lots of flat geometry.

The first visual appeal is playing typography by tilting some letters and superimposing letters, which gives it a lot of style and ease of reading. The detail of the "Co." sloping above Content gives it a touch of informality and movement. In its various variations, the "Co." includes fill alone, outline only, and fill and outline.

For a visual complement, flat patterns and optical art, which together with the color palette, allow us to capture the viewer's attention without saturating it.

These three features allows to connect with customers in an accessible and authentic way.