With a comprehensive approach, Passage not only provides financial support, but also accompanies students in school selection, the immigration process, and their integration into the community.

The client wants to update and improve the designs of marketing assets, such as banners and posters, to make them more aesthetic and inclusive.

The brand's audience is mainly made up of international students who want to study in Canada. This includes young people of various nationalities, especially from countries such as China, India, Iran, and Vietnam, who are seeking educational opportunities in a high-quality academic environment.

The designed parts are designed to be distributed in:

Schools and Colleges

NGOs

Fin-Tech Companies

Partners offices

The aesthetics of the Visual Identity show the most modern and vibrant side of the brand, making it look professional, jovial and close to its main audience, the students.

The use of purple and orange tones seeks to connect with the imagination, vision and visionary energy, which harmonizes with the purpose of new opportunities and a new future for the professional development of its students. The Sans Serif font denotes accessibility, simplicity, and modernity.

The graphic line is made up of different elements that seek to connect with a futuristic, friendly and modern aesthetic to promote the vision of a professional future and opportunities available to young audiences.

Among its main elements, rounded figures, a vectorized map, subtle gradients and combinations of high contrast for underlines, highlights and headings stand out. To seek more flexibility, two versions of each piece (light and dark) were established to be available depending on the location and the environment in which these resources will be available.

For these pieces, we sought to alternate between more illustrative concepts and more humanized ones (both with stock images and photos of real students). These pieces are highlighted by gradients that seek to highlight important elements and text in the piece.

Advertising campaigns

Partnerships

Thanks to the minimal layout, the templates can be adapted to the different combinations to have a more functional and flexible design, especially in collaboration with partners and other brands.