WasteTracker

Adelaida Garcia Lares

Social Content Design
Brand Designer
Graphic Designer
Adobe Illustrator
Canva
WasteTracker

WasteTracker was created by Real Estate experts to provide relevant data on waste production in buildings and co2 emission caused by waste.

It's vision is help companies reduce waste, starting with enabling them to measure it, through problem analysis and education to change habits.

✨ Client's desire

Design social media templates on Adobe Illustrator+Canva, that enhace and allows its content to be more friendly and dynamic to its public/community.

🎯 Target Audience

Commercial Real Estate
Facility Managers
Property Managers
Asset Managers
ESG Managers
Cleaning Services

GRAPHIC LINE

The original color palette of the Visual Identity was transformed, creating a complementary palette with modern shades, which seek to empower the Brand's personality and values.
Visual Identity's Palette
Visual Identity's Palette
An important part that was considered was the visual hierarchy that icons, shapes and text could offer, so a wide range of shades were created that allow the content to feel more varied and dynamic while remaining aligned with the visual identity.
Graphic Line's Palette
Graphic Line's Palette
Font Selection
Font Selection
The font selection was Nohemi, a Neo-grotesque Sans-Serif font that, thanks to its typefaces, is adaptable to the hierarchy of text and create effective content that captivates the reader, lightening the information so that the message is clearer.

TEMPLATES

Among the main elements of the graphic line, rounded geometric shapes, flat backgrounds and minimal layout predominate. This allows for a more direct, modern and accessible approach to the information, allowing for better reading and appreciation.
Single Post Templates: Partnership - Campaign - Webinar
Single Post Templates: Partnership - Campaign - Webinar
Carrousel Templates: Case Study - News
Carrousel Templates: Case Study - News
The content consists of the following topics:
Educational+News
Case Studies
Advertising campaigns
Partnerships
Webinars
Thanks to the color palette, the templates can be adapted to the different combinations to have a more functional and flexible design, especially in the use of images within this theme. The idea is to give a very modern and fresh air, while being close to the audience to which it is directed.
Webinars Templates
Webinars Templates
Social Media Style Guideline
Social Media Style Guideline
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