WasteTracker

WasteTracker was created by Real Estate experts to provide relevant data on waste production in buildings and co2 emission caused by waste.

It's vision is help companies reduce waste, starting with enabling them to measure it, through problem analysis and education to change habits.

✨ Client's desire

Design social media templates on Adobe Illustrator+Canva, that enhace and allows its content to be more friendly and dynamic to its public/community.

🎯 Target Audience

Commercial Real Estate

Facility Managers

Property Managers

Asset Managers

ESG Managers

Cleaning Services

GRAPHIC LINE

The original color palette of the Visual Identity was transformed, creating a complementary palette with modern shades, which seek to empower the Brand's personality and values.

An important part that was considered was the visual hierarchy that icons, shapes and text could offer, so a wide range of shades were created that allow the content to feel more varied and dynamic while remaining aligned with the visual identity.

The font selection was Nohemi, a Neo-grotesque Sans-Serif font that, thanks to its typefaces, is adaptable to the hierarchy of text and create effective content that captivates the reader, lightening the information so that the message is clearer.

TEMPLATES

Among the main elements of the graphic line, rounded geometric shapes, flat backgrounds and minimal layout predominate. This allows for a more direct, modern and accessible approach to the information, allowing for better reading and appreciation.

The content consists of the following topics:

Educational+News

Case Studies

Advertising campaigns

Partnerships

Webinars

Thanks to the color palette, the templates can be adapted to the different combinations to have a more functional and flexible design, especially in the use of images within this theme. The idea is to give a very modern and fresh air, while being close to the audience to which it is directed.