Merchant Activity Dashboard

Developed a comprehensive Merchant Activity Dashboard for Klearly, a €2.1 million pre-seed fintech in Amsterdam, aimed at enhancing customer activation, retention, and churn analysis. This dashboard was crucial for driving insights that informed strategic decisions across the organization.

Key Features:

• Customer Behavior Analysis: Designed to track and analyze customer engagement metrics, enabling the sales and marketing teams to identify patterns in customer activity and optimize their strategies accordingly.

• Retention and Churn Metrics: Integrated key performance indicators (KPIs) that measured customer retention and churn rates, helping the team to develop targeted retention campaigns.

• User-Friendly Interface: Created an intuitive and interactive dashboard that allowed users to easily navigate through various metrics and reports, fostering data-driven decision-making.

• Actionable Insights: Provided detailed insights that led to the establishment of a new role: Customer Success Manager, highlighting the dashboard's impact on business strategy. Outcomes:

• Enabled the organization to better understand customer behavior, leading to improved engagement and retention rates.

• Supported strategic initiatives that contributed to the overall growth of the company.

Note: Due to a non-disclosure agreement (NDA), I am unable to share specific images related to this project.