SwiftEntry is a digital platform that enables event organizers to generate, manage, and validate QR codes for event entry. The platform focuses on speed, security, and seamless access for both organizers and attendees.
Project Objective:
The objective of this project was to redesign the SwiftEntry website to more clearly communicate the platform’s value, features, and use cases. The redesign aimed to improve clarity, trust, and conversion by guiding users toward adopting QR-based ticketing solutions.
Design Deliverables:
Full website redesign
Clear product and feature explanation sections
Conversion-focused CTAs for platform adoption
Improved information architecture and navigation
Responsive design for desktop and mobile
Design Approach:
The redesign emphasizes clarity, simplicity, and trust. Content was structured to quickly explain how SwiftEntry works, while layout and visual hierarchy guide users toward key actions. The visual style aligns with the brand’s focus on speed and reliability, ensuring a modern and professional presentation.
Outcome:
The redesigned website provides a clearer and more engaging introduction to SwiftEntry, making it easier for users to understand the platform and its benefits. By improving structure, messaging, and conversion paths, the site now better supports user adoption and brand credibility.