Cabrera: Home Renovation & Remodeling Services Client: Cabrera Role: Product Designer Tools: Figma Project Type: Website Redesign

Cabrera is a home renovation company specializing in services such as siding, roofing, bathroom remodeling, window replacements, and exterior upgrades. The company focuses on helping homeowners improve both the functionality and aesthetic value of their homes through reliable, professional renovation services.

The objective of this project was to redesign Cabrera’s website to better communicate the full range of services offered, improve clarity for first-time visitors, and increase conversion rates. The redesign needed to build trust, simplify service discovery, and guide users toward requesting quotes or consultations.

Full website redesign

Clear service overview and breakdown pages

Conversion-focused CTAs (Get a Quote, Schedule a Consultation)

Improved content hierarchy and navigation

Trust-building elements (testimonials, process, credentials)

Fully responsive design across desktop and mobile

The redesign prioritizes clarity, credibility, and ease of navigation. Services are presented in a straightforward, homeowner-friendly manner, while layout and visual hierarchy guide users toward key actions. The overall aesthetic balances professionalism with approachability, ensuring users quickly understand what Cabrera does and why they can trust them with their homes.

The redesigned website provides a clearer, more engaging representation of Cabrera’s services, making it easier for users to explore renovation options and take the next step. By improving structure, messaging, and conversion paths, the site now better supports lead generation while reinforcing Cabrera’s expertise and reliability. Website link: https://cabreraconstructionllc.net/