SYNDI: Logo Animation Study
Client: Personal Project
Role: Motion Designer
Tools: After Effects
Project Type: Logo Animation
Project Overview:
SYNDI is a short-form logo animation created as a personal exploration of seamless motion and color transitions. The animation focuses on transforming the logo through a smooth shift from purple to white, emphasizing simplicity and visual flow.
Project Objective:
The objective of this project was to experiment with minimal logo animation while maintaining clarity and brand presence. The animation needed to feel refined and effortless, demonstrating how subtle motion and color changes can enhance a brand mark.
Design Deliverables:
Short logo animation
Seamless color transition (purple to white)
Loop-friendly motion design
Scalable animation for digital use
Design Approach:
The animation relies on clean timing, smooth easing, and controlled transitions. By limiting the animation to color and subtle motion, the focus remains on the logo itself, allowing the transformation to feel natural and continuous rather than distracting.
Outcome:
The final animation showcases how minimal motion can elevate brand presentation. The SYNDI logo animation demonstrates attention to detail, restraint, and smooth visual transitions—making it suitable for digital intros, UI usage, and brand applications.