palazzo botta suites logo

Palazzo Botta: Boutique Hotel Brand Identity Client: Palazzo Botta Role: Brand Designer Tools: Figma Project Type: Logo Design

Palazzo Botta is a boutique hotel based in Italy, rooted in Mediterranean culture and architectural heritage. The brand reflects tradition, elegance, and a strong connection to place, offering guests an experience inspired by Italian history and lifestyle.

The objective of this project was to design a logo that communicates Palazzo Botta’s Mediterranean origin and premium hospitality experience. The identity needed to feel timeless and refined while subtly referencing nature, architecture, and cultural heritage.

Primary logo design

Icon-based logo mark

Scalable brand identity system

Monochrome and reduced-size logo variations

The logo combines architectural form with natural symbolism, seamlessly integrating an olive tree into a building-inspired mark. The olive tree represents Mediterranean heritage, longevity, and peace, while the architectural structure reinforces the hotel’s historic and Italian identity. The overall style remains classic, elegant, and adaptable across applications.

The final logo provides Palazzo Botta with a distinctive and culturally grounded brand identity. By blending Mediterranean symbolism with architectural storytelling, the mark positions the hotel as a refined destination rooted in Italian tradition and timeless hospitality.