SwiftEntry is a digital platform that allows event organizers to generate, manage, and validate QR codes for event entry. The platform replaces traditional tickets with secure, scannable QR codes, enabling faster check-ins and smoother event experiences.
Project Objective:
The objective of this project was to rebrand SwiftEntry by redesigning its logo and app icon to better reflect speed, simplicity, and reliability. The new visual identity needed to feel modern, scalable, and recognizable across mobile apps, dashboards, and marketing materials.
Design Deliverables:
Logo redesign
App icon design
Scalable brand mark for digital use
Light and dark mode icon variations
Visual identity suitable for web, mobile, and print
Design Approach:
The rebrand focuses on clarity and motion, using clean geometry and strong contrast to suggest fast entry and seamless access. The logo was designed to remain legible at small sizes, while the app icon emphasizes instant recognition—critical for event staff and attendees using the platform in real time.
Outcome:
The new logo and app icon provide SwiftEntry with a stronger, more cohesive brand presence. The refreshed identity clearly communicates the platform’s purpose and values, while ensuring visual consistency across user touchpoints and improving brand recall in event environments.