EcCelso hotel logo

EcCelso: Boutique Hotel Brand Identity Client: EcCelso Role: Brand Designer Tools: Figma Project Type: Logo Design

EcCelso is a boutique hotel located in Italy, set within a site of cultural and historical significance. The hotel draws heavily from its architectural heritage and national identity, offering guests a premium experience rooted in authenticity, tradition, and place.

The objective of this project was to create a logo that reflects EcCelso’s refined positioning while honoring the hotel’s architectural and cultural origins. The identity needed to feel timeless and premium, while visually referencing the building itself and its heritage context.

Primary logo design

Architectural line-art illustration of the hotel’s side profile

Scalable logo system for digital and print applications

Monochrome and minimal logo variations

The logo is centered around a clean line-art side view of the hotel, directly inspired by the existing structure. This architectural reference reinforces authenticity and a strong sense of place, while the restrained visual style and typography communicate elegance and sophistication appropriate for a heritage hotel.

The final logo provides EcCelso with a distinctive and timeless brand mark that communicates heritage, quality, and cultural identity. By grounding the identity in architectural storytelling, the logo strengthens brand recognition and positions EcCelso as a refined destination within Italy’s historic landscape.