At Prefect, a data automation platform, I led a full overhaul of product marketing to sharpen positioning for their flagship product, Prefect Cloud. I developed a new messaging framework that clarified the product’s value to data teams and translated it into updated website storytelling and copy. The result was a more compelling narrative on the Prefect Cloud page that highlights benefits, differentiators, and customer impact while aligning sales, product, and growth teams around a unified story.