Prospecting Hub & Data Hub Launch — LeadIQ
Brett Wilson
Prospecting Hub & Data Hub Launch — LeadIQ
Project Overview:
LeadIQ needed to reposition its core product offering to clarify value for distinct buyer segments. I led the repositioning into two solutions: Prospecting Hub (for sales teams) and Data Hub (for RevOps)
My Role & Contributions
Messaging & Positioning
Built a new messaging framework + personas for each Hub.
Content & Assets:
Wrote new product pages, launch blogs, outbound/nurture email campaigns, and sales enablement decks.
Go-to-Market Leadership:
Managed cross-functional launch execution across Product, Sales, CS, and C-suite stakeholders.
Launch Extension:
Activated customer advocacy (quotes, early validation), newsletters, and social campaigns to drive ongoing engagement.
Impact
Established clearer GTM narrative across all touchpoints.
Improved product activation rates in first 90 days.
Increased customer engagement and adoption through advocacy campaigns.
Project Images + Links
Launch Announcement Content
Announcement Blog Post (ghostwritten):
Launch Related Webpages
Prospecting Hub Webpage:
Prospecting Hub webpage screenshot
Prospecting Hub webpage screenshot
Data Hub Webpage:
Data Hub webpage screenshot
Launch Promotion
Social Launch Posts:
Example of social promotional posts for the LeadIQ launch
Example of social promotional posts for the LeadIQ launch
Like this project
Posted Oct 1, 2025
Repositioned LeadIQ’s core product into two offerings; built GTM messaging, assets, and campaigns to drive adoption.
Likes
0
Views
1
Timeline
Aug 1, 2024 - Oct 25, 2024
