Launch of Prefect Summit 2025 — Virtual Event Campaign
Brett Wilson
Prefect Summit 2025 — Virtual Event Campaign
Project Overview:
Prefect Summit 2025 was the company’s flagship virtual event, designed to engage data engineering and DevOps leaders. I served as the project manager and lead marketer, owning end-to-end planning, promotion, and execution.
My Role & Contributions
Campaign Strategy:
Developed the promotion plan, mapped audience segments, and built registration flow.
Content & Creative:
Wrote and designed all social posts, newsletters, and website copy.
Logistics & Execution:
Managed platform setup, scheduling, and cross-team coordination for a seamless live experience.
Post-Event Engagement:
Created dedicated landing pages to host on-demand videos, ensuring ongoing engagement and lead flow beyond the event.
Impact
Drove strong attendance from Prefect’s ICP (target developers + data engineers).
Established a repeatable model for future virtual events.
Generated a library of evergreen, on-demand content that continues to deliver pipeline value.
Deliverables
Registration page + signup flow
Promotional social posts and newsletters
Event web copy and platform setup
On-demand video landing pages
Logistics and execution plan
Project Images + Links
Registration Page + Signup Flow
Registration Page:
Registration Page Screenshot (1/4)
Registration Page Screenshot (2/4)
Registration Page Screenshot (3/4)
Registration Page Screenshot (4/4)
Promotional Social Posts
Social promotional posts
Social promotional posts
Social promotional posts
On-Demand Video Webpages
Day 1 On-Demand Content (Targeting Executives):
Screenshot of Day 1 On-Demand Webpage (1/4)
Screenshot of Day 1 On-Demand Webpage (2/4)
Screenshot of Day 1 On-Demand Webpage (3/4)
Screenshot of Day 1 On-Demand Webpage (4/4)
Day 2 On-Demand Content (Targeting Developers:
Screenshot of Day 2 On-Demand Webpage (1/5)
Screenshot of Day 2 On-Demand Webpage (2/5)
Screenshot of Day 2 On-Demand Webpage (3/5)
Screenshot of Day 2 On-Demand Webpage (4/5)
Screenshot of Day 2 On-Demand Webpage (5/5)
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Posted Sep 7, 2025
Led end-to-end campaign for Prefect’s flagship virtual event: registration, promotion, and on-demand content driving lasting engagement.
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Timeline
Nov 1, 2024 - Jan 31, 2025
