I partnered with Field Day, a community engagement platform, during a pivotal stage of their growth to refine their story and strengthen their go-to-market foundation.

Over the course of the engagement, I:

Redefined core messaging & positioning through customer research, team workshops, and competitive analysis. The resulting framework aligned sales, product, and marketing on a clear, differentiated narrative.

Redesigned website storytelling & copy for the homepage and “For Companies” page, ensuring enterprise prospects could immediately grasp Field Day’s value.

Built competitive intelligence & enablement tools, including detailed battlecards that equipped the sales team to handle objections and highlight differentiators with confidence.

Impact: Field Day left the engagement with a unified message, stronger enterprise positioning, and enablement assets that directly supported revenue growth. Their updated website and sales resources reflect this foundation, and the work continues to guide their GTM efforts.

Description: Building on the new messaging framework, I redesigned copy for Field Day’s homepage and “For Companies” page. The goal was to tell a clearer story for enterprise prospects while preserving accessibility for SMBs.

Outcome: The refreshed site positioned Field Day as an enterprise-ready solution, with clearer value props and proof points that better matched buyer expectations. You can see the updated live site at fieldday.com and fieldday.com/companies.

Homepage copy (hero, value props, CTAs)

“For Companies” page copy

Recommendations for site flow and formatting

Description: To support Field Day’s sales team, I developed competitor battlecards covering 5 major players in their space. Each included differentiators, objection-handling guidance, and positioning notes tailored for enterprise buyer conversations.

Outcome: These resources helped Field Day’s sales team respond to objections with confidence, highlight unique differentiators, and win credibility with enterprise prospects.

5 competitor battlecards

Differentiators + proof points

Objection-handling playbook

Description: I partnered with Field Day, a community engagement platform, to overhaul their core messaging and positioning as they moved upmarket into enterprise accounts. I conducted team interviews, competitive research, and customer analysis to create a comprehensive messaging framework, value propositions, and personas.

Outcome: The final framework gave Field Day a clear and differentiated narrative that unified sales, marketing, and product. It has since been used to guide website content, sales enablement, and GTM strategy.

Messaging & positioning framework

Personas and ICP documentation

Value propositions and differentiators