Technical Case Studies for DevTools/Data — Prefect
Project Overview:
Prefect is a dataflow orchestration platform used by engineering teams worldwide. To showcase customer success, I developed technical case studies that combined developer-focused accuracy with accessible storytelling for broader audiences.
My Role & Contributions
LiveEO Case Study
Leveraged rehearsal calls and a joint speaking session at a data conference to draft the case study. Showcased how LiveEO tripled productivity by orchestrating petabyte-scale satellite data workflows in Prefect.
Endpoint Case Study
Transformed a detailed customer email into a polished draft; collaborated with Endpoint’s data engineering team to refine and publish. Highlighted a 73% cost reduction achieved by migrating from Airflow to Prefect.
Process
Drafted narratives, worked directly with customer teams for approval, and led co-marketing efforts across Prefect channels.
Impact
Produced highly technical but engaging customer stories used in sales enablement, demand gen, and thought-leadership campaigns.
Strengthened Prefect’s credibility in the orchestration space by highlighting real-world adoption.
Enabled co-marketing with partners through joint events, blogs, and social amplification.