HR Tech Customer Stories - Fountain
Brett Wilson
HR Tech Customer Stories / Case Studies — Fountain
Project Overview:
At Fountain, I developed customer success stories to highlight how high-volume employers scaled global recruiting with Fountain’s hiring platform. These narratives were tailored to HR and operations leaders evaluating SaaS solutions for workforce management.
My Role & Contributions
Story Development
Conducted interviews with customers like Fetch, Laundryheap, and Remarkable People Solutions.
Content Creation
Wrote case studies that emphasized efficiency, scalability, and people-first outcomes.
Cross-Channel Use:
Stories were used across sales, marketing, and customer success to influence buying decisions and support renewals.
Impact
Helped sales teams demonstrate measurable ROI with real-world customer metrics.
Equipped marketing with evergreen content for web, social, and events.
Strengthened customer advocacy by spotlighting success stories.
Supported sales enablement efforts with clear anecdotes across industries to be used in sales calls and to aide in objection handling.
Example Case Studies
Fetch Case Study
Short-Form (Website Version):
Long-Form (PDF Version):
Laundryheap Case Study
Short-Form (Website Version):
Long-Form (PDF Version):
Like this project
Posted Oct 1, 2025
Collaborated with customers to create articles showcasing how HR leaders scale hiring with Fountain, highlighting efficiency, scalability, and impact.
