Fòir AI-Powered Local Service Marketplace Design

Nohelia Pereira

Verified

AI-Powered Local Service Marketplace. MVP

Platform: Web & Mobile (MVP)

About the Project

Fòir is a smart platform that connects users with trusted local service providers, like painters, chefs, and gardeners using AI to simplify task creation and job matching. The platform supports both users seeking help and professionals offering services.

My Role

I led the end-to-end product design process, responsible for:
UX strategy and journey mapping for both user types
End-to-end interface design for web and mobile
AI-powered task creation flow
Dual onboarding (clients & helpers)
Dashboard experience
Messaging system integration
Brand identity design (logo, color system, typography)
Interactive prototype for product validation
Design documentation and tokens for dev handoff

Branding & Visual Identity

I developed a lightweight yet scalable brand system to ensure Fòir stood out as a modern and trustworthy product:
Logo system for web & mobile app.
Color palette inspired by trust, warmth, and professionalism.
Typography system for clarity and approachability.
Phosphor Icons library integration.
Basic brand guidelines for consistency.

Key UX Deliverables

Exploratory onboarding: Users can explore without signing up.
Post-a-task flow with AI: Users describe their needs casually, and AI generates detailed posts.
Helper onboarding: Easy service setup with profile and offer creation.
Messaging system: Built-in, intuitive communication between users.
Dashboard: Unified space to manage tasks, applications, and messages.
Design tokens: Color, typography, spacing, and iconography documentation.
Components: Cards, buttons, inputs, accordions, tabs, and navigation patterns.

Prototype & Testing

Delivered a full clickable prototype simulating the first-time user experience:
Landing page.
Onboarding journey
Post-a-task and offer-a-service flows.
Responsive dashboard view.
Success modals and interactions.
Used for internal validation and early usability feedback.

🎯 Outcome

The MVP design was delivered on time, within scope, and ready for implementation. The product now has a scalable design system, a clear brand identity, and user-friendly flows optimized for AI-enhanced task posting. Client feedback emphasized the clarity and professional finish of the prototype and documentation.
Like this project

Posted Aug 4, 2025

Led end-to-end product design for Fòir's AI-powered local service marketplace.

Likes

1

Views

7

Timeline

Jun 17, 2025 - Jul 26, 2025

Clients

Fòir

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