Platform: Web & Mobile (MVP)

Category: UX/UI Design, Brand Identity, AI Product.

Fòir is a smart marketplace connecting users with trusted local service providers, from painters and chefs to gardeners and beyond. By leveraging AI, Fòir simplifies task creation and job matching, making it easier for users to find help and for professionals to grow their business.

The platform supports two user types:

Clients seeking reliable services

Helpers offering skills and expertise

I led the end-to-end product design process, delivering both the UX strategy and visual identity for the MVP, including:

UX strategy & journey mapping for both user types.

End-to-end interface design (web + mobile).

AI-powered task creation flow.

Dual onboarding for clients & helpers.

Dashboard experience design.

Messaging system integration.

Brand identity design (logo, colors, typography).

Interactive prototype for product validation.

Design documentation & tokens for developer handoff.

We created a lightweight yet scalable brand system that positions Fòir as modern, approachable, and trustworthy:

Logo system optimized for web & mobile.

Color palette inspired by trust, warmth, and professionalism.

Typography system for clarity & approachability.

Phosphor Icons library for consistent iconography.

Basic brand guidelines for design consistency across channels.

Exploratory onboarding → Users can browse before signing up.

AI-assisted post-a-task flow → Casual input transformed into detailed posts.

Helper onboarding → Simple service setup with profile & offers.

Messaging system → Built-in, intuitive communication.

Dashboard → Unified space for tasks, applications, and conversations.

Design tokens → Documentation for color, typography, spacing, and icons.

We delivered a clickable prototype simulating the first-time user experience:

Landing page.

Onboarding journey.

Post-a-task & offer-a-service flows.

Responsive dashboard view.

Success modals & microinteractions.

The prototype was used for internal validation and early usability testing, gathering feedback to refine flows before development.

The MVP was delivered on time, within scope, and ready for implementation.

Scalable design system in place.

Clear brand identity.

Flows optimized for AI-enhanced task posting.

Positive client feedback on clarity, polish, and developer-ready documentation.

💡 Impact: Fòir now has a strong foundation for launch, balancing AI innovation with a simple, human-centered design that builds trust and encourages adoption from day one.

At Push Studio, we help startups and businesses turn ideas into scalable, user-centered digital experiences. From UX/UI design and brand identity to AI-powered platforms and MVPs, we bring clarity, polish, and impact to every project.

🚀 Let’s create something your users will love 🫶

Get in touch: hi@thepushstudio.com| https://thepushstudio.com/