Chefy Menu - Product Design & MVP Development

Nohelia Pereira

Designing ChefyMenu.com: The Future of Restaurant Menus.

🛑 The Problem

Restaurants, cafés, and bars face three recurring issues with their menus:
High printing costs whenever dishes or prices change.
Outdated menus frustrate guests and hurt trust.
Clunky QR menus with bad design make customers order less.
One local café in Europe told us they spent €500+ per season just reprinting menus and still had customer complaints about missing items.

💡 The Solution

We built ChefyMenu.com, an AI-powered web app that helps restaurants create a digital QR menu in seconds.
Scan → load → scroll.
Update dishes instantly, anytime.
Showcase items beautifully with photos & descriptions.
Multi-language menus.
Enhance photos.
Push Studio handled the product strategy, UX/UI design, and development, ensuring the platform was:
Simple enough for any restaurant owner to use.
Fast to launch (built MVP with one designer + one developer).
Scalable for multiple clients across Europe.

🚀 The Results

The café eliminated €500 printing costs in the first season.
Guests reported a better ordering experience thanks to clean design & photos.
We signed 10+ restaurant clients in Europe within 3 months of launch.

🌎 Make your menu speak every language

Automatically translate your menu into English, Spanish, German, French, Italian, and Portuguese, perfect for tourists and locals alike.

👨🏽‍🍳 Create your Digital QR Menu in Seconds

No more printing costs. No complex setups. Just upload your menu and let ChefyMenu turn it into a beautiful digital menu with a QR code. Perfect for restaurants, coffee shops, foodtrucks, and catering events.

📸 Delicious Photos. No Photographer Needed.

Forget expensive photo shoots. With ChefyMenu, you can take simple photos of your dishes with your phone, our AI instantly enhances them to look professional, vibrant, and mouthwatering. Make your menu stand out without the production costs.

4. Design Process

📌 User Personas:
👩🏻‍💼 Persona 1: Emily, a 35-year-old restaurant owner with minimal tech skills.
👨🏻‍💼 Persona 2: Jake, a 28-year-old tech-savvy bar manager who values customization.
📌 User Journey Mapping:
Emily: Wants to quickly set up a digital menu without technical issues.
Jake: Looks for detailed customization to align the menu with the bar's theme.
📌 Wireframes and Prototypes:
Wireframes: Created low-fidelity wireframes to map out the basic structure and navigation.
Prototypes: Developed high-fidelity interactive prototypes using tools like Figma to simulate user interactions.
📌 Usability Testing:
Conducted usability testing sessions with potential users to gather feedback and iterate on the design.
Focused on ease of use, customisation features, and the integration process.

Conclusion:

ChefyMenu successfully addresses the needs of bars and restaurants by providing an easy-to-use, customizable, and integrated solution for creating digital QR menus and websites. The positive feedback from usability testing and the successful launch indicate a strong market fit and potential for widespread adoption.

👉 Try it here: ChefyMenu.com

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Posted Jun 1, 2024

Landing Page, MVP design and Development. Transform the experience of your restaurant, cafe or bar with personalize digital menus. Instant, powered by AI ✨

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