Chefy Menu - Product Design & MVP Development

Design a web application that allows bars and restaurants to easily create digital QR menus and customizable websites to enhance their digital presence and improve customer experience.

Restaurant and bar owners/managers

Customers seeking contactless menu options

Marketing teams for restaurants

Ease of Use: Many small business owners lack technical expertise and need a simple, intuitive interface.

Customization: Establishments want their digital presence to reflect their unique brand and atmosphere.

Integration: Seamless integration with existing systems (POS, reservation systems) is crucial.

Accessibility: Menus and websites must be accessible on various devices and cater to users with disabilities.

User-Friendly Interface: Ensure that even non-technical users can navigate and use the platform efficiently.

Customization Options: Provide a range of templates and design tools for personalized branding.

Seamless Integration: Allow integration with popular POS and reservation systems.

Accessibility: Design with accessibility standards in mind to ensure inclusivity.

Mobile Optimization: Ensure the app is fully responsive and performs well on mobile devices.

📌 User Personas:

👩🏻‍💼 Persona 1: Emily, a 35-year-old restaurant owner with minimal tech skills.

👨🏻‍💼 Persona 2: Jake, a 28-year-old tech-savvy bar manager who values customization.

📌 User Journey Mapping:

Emily: Wants to quickly set up a digital menu without technical issues.

Jake: Looks for detailed customization to align the menu with the bar's theme.

📌 Wireframes and Prototypes:

Wireframes: Created low-fidelity wireframes to map out the basic structure and navigation.

Prototypes: Developed high-fidelity interactive prototypes using tools like Figma to simulate user interactions.

📌 Usability Testing:

Conducted usability testing sessions with potential users to gather feedback and iterate on the design.

Focused on ease of use, customization features, and the integration process.

ChefyMenu successfully addresses the needs of bars and restaurants by providing an easy-to-use, customizable, and integrated solution for creating digital QR menus and websites. The positive feedback from usability testing and the successful launch indicate a strong market fit and potential for widespread adoption.

🧪 AI Recommendations: Implement AI to suggest menu improvements based on customer preferences and trends.

🧪 Loyalty Programs: Add features for creating and managing customer loyalty programs.

🧪 Multilingual Support: Expand language options to cater to diverse customer bases.

🧪 Advanced Analytics: Develop more in-depth analytics for better business insights.