Social Media Management for E-commerce Apparel Brand

In this project, I developed and managed the content strategy for Live Breathe Futbol, a soccer-inspired apparel brand. The content plan spanned multiple channels, including Instagram, Twitter, and Facebook, featuring diverse content themes such as #FutbolQuotes, Legend Highlights, and Product Focus posts. I curated a detailed weekly calendar for posts, balancing engaging content like soccer quotes and player highlights with product promotions.

The goal was to boost interaction while promoting LBF’s apparel, leading to a 35% increase in engagement. My contributions included hashtag research, creative caption writing, and content creation (both static images and videos), ensuring the content aligned with the brand's values and appealed to soccer enthusiasts worldwide. This content strategy increased brand visibility and connected with the LBF community through culturally relevant and engaging posts.

It includes social media posts, graphics, and caption strategies that were designed to drive engagement and align with the brand's voice. These samples demonstrate my expertise in content creation, hashtag research, and visual storytelling, all of which contributed to a significant 35% increase in engagement across LBF’s social media platforms. By incorporating a mix of product highlights, player spotlights, and engaging questions, the content helped strengthen the brand’s presence within the football community.

Working with Live Breathe Futbol was an amazing experience that let me blend my love for football with creative content strategies. I learned a lot about how effective content planning and audience engagement can build a strong brand community. A key takeaway for me was how important it is to tailor content for different social media platforms while keeping a consistent brand voice. Plus, I discovered how vital real-time engagement and trending football topics are for growing an audience. By diving into hashtag research and targeted posts, I saw firsthand how small strategy tweaks can lead to big results, like a 35% increase in engagement. Overall, this project sharpened my skills in creating compelling, results-driven content and taught me the value of flexibility and creativity in digital marketing. These experiences have definitely shaped how I approach content strategies for clients moving forward.