This project involved managing social media platforms, specifically LinkedIn and Twitter, for a PR software brand. The goal was to boost engagement, increase brand visibility, and foster community interaction by creating engaging content and strategically repurposing existing materials. My responsibilities included content creation, community management, and performance tracking to drive optimal results.

Developed 3-4 weekly LinkedIn posts and 7 tweets per week.

Utilized Canva for creating eye-catching visuals that align with the brand’s tone and aesthetics.

Repurposed existing blog posts, videos, and other content to maintain relevance and maximize engagement.

Ensured all content was reviewed and approved by the client before posting.

Actively responded to tagged posts and direct messages to engage with users.

Retweeted and reshared relevant content from industry thought leaders and partner organizations to establish authority in the PR community.

Engaged in conversations with industry professionals and PR agencies to foster relationships and increase brand awareness.

Conducted research on effective hashtags to ensure the posts reached the right audience, leveraging trending topics and industry terms such as #MediaMonitoring, #DigitalPR, and #ContentMarketing.

Used insights from BuzzSumo to stay on top of current industry trends and incorporated those insights into content.

Managed content and community engagement via Agorapulse, ensuring efficient scheduling and timely posting.

Monitored analytics to assess content performance, engagement levels, and community growth.

Social Media Platforms: LinkedIn, Twitter

Tools: Canva, Agorapulse, BuzzSumo

Skills: Content creation, community management, hashtag research, and engagement strategy

Achieved a notable increase in engagement through structured content and active community participation.

Enhanced brand presence on LinkedIn and Twitter, positioning the platform as a key player within the PR and content monitoring space.

Delivered weekly performance reports to measure content effectiveness and recommend improvements.

This project reinforced the importance of maintaining a consistent brand voice across platforms while engaging with the community. I improved my skills in using tools like Agorapulse for efficient social media scheduling and Canva for creative design. Additionally, I refined my ability to balance real-time community interaction with strategic content planning