Social Media and Content Management for SaaS Platform
Sodiq Agboola
Social Media Management for PR Software Platform
Overview
This project involved managing social media platforms, specifically LinkedIn and Twitter, for a PR software brand. The goal was to boost engagement, increase brand visibility, and foster community interaction by creating engaging content and strategically repurposing existing materials. My responsibilities included content creation, community management, and performance tracking to drive optimal results.
Key Contributions
1. Content Creation
Developed 3-4 weekly LinkedIn posts and 7 tweets per week.
Utilized Canva for creating eye-catching visuals that align with the brand’s tone and aesthetics.
Repurposed existing blog posts, videos, and other content to maintain relevance and maximize engagement.
Ensured all content was reviewed and approved by the client before posting.
2. Community Engagement
Actively responded to tagged posts and direct messages to engage with users.
Retweeted and reshared relevant content from industry thought leaders and partner organizations to establish authority in the PR community.
Engaged in conversations with industry professionals and PR agencies to foster relationships and increase brand awareness.
3. Hashtag Strategy and Optimization
Conducted research on effective hashtags to ensure the posts reached the right audience, leveraging trending topics and industry terms such as #MediaMonitoring, #DigitalPR, and #ContentMarketing.
Used insights from BuzzSumo to stay on top of current industry trends and incorporated those insights into content.
4. Platform Management and Scheduling
Managed content and community engagement via Agorapulse, ensuring efficient scheduling and timely posting.
Monitored analytics to assess content performance, engagement levels, and community growth.
Skills and Tools Used
Social Media Platforms: LinkedIn, Twitter
Tools: Canva, Agorapulse, BuzzSumo
Skills: Content creation, community management, hashtag research, and engagement strategy
Results and Impact
Achieved a notable increase in engagement through structured content and active community participation.
Enhanced brand presence on LinkedIn and Twitter, positioning the platform as a key player within the PR and content monitoring space.
Delivered weekly performance reports to measure content effectiveness and recommend improvements.
Learning and Growth
This project reinforced the importance of maintaining a consistent brand voice across platforms while engaging with the community. I improved my skills in using tools like Agorapulse for efficient social media scheduling and Canva for creative design. Additionally, I refined my ability to balance real-time community interaction with strategic content planning
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Posted Jan 25, 2025
Managed social media for Buzzsumo, focusing on LinkedIn and Twitter. Created and scheduled 3-4 weekly LinkedIn posts and 7 tweets.
