Grew Fintech/Investment Brand Twitter Account

Invezz, a globally recognized financial comparison platform, needed to revitalize its Twitter account, which was stagnant at 1,250 followers with minimal engagement. I led the project, implementing a multi-pronged approach including targeted giveaways, community engagement, and influencer marketing. My efforts resulted in a significant follower increase to over 6,000 within two months, while boosting engagement metrics (likes, retweets) by 50%. Our Ledger Nano S Giveaway alone garnered over 3,300 retweets and reached 37,000+ users.

To grow the brand's Twitter presence, I developed a comprehensive social media strategy focused on humanizing the brand and fostering genuine engagement with the audience. By shifting away from automated, impersonal posts and implementing a mix of community engagement, influencer marketing, and targeted giveaways, I built a more active, engaged follower base. A key highlight was the Ledger Nano S Giveaway, which attracted over 3,300 retweets, 2,000 likes, and reached 37,000+ users, significantly boosting the brand's visibility and credibility. In just two months, this approach led to a 380% increase in followers, from 1,250 to over 6,000, while engagement metrics surged by over 50%. This strategy drove follower growth and cultivated a community that actively engaged with the brand's content.

With a hands-on approach, we turned things around for Invezz by focusing on what really matters—authentic interaction. From launching buzzworthy giveaways to partnering with key influencers, we sparked organic conversations and built lasting relationships with the audience. The numbers speak for themselves, but the real success was transforming the brand’s image and connection with its followers. Let’s discuss how I can implement a similar strategy for your brand and help you achieve impressive growth results too!