Increased Lifestyle Brand’s Reach by 11,300% in 6 months

The brand struggled with low engagement, no video strategy, and minimal community interaction on Instagram. I stepped in and revamped their content strategy, focusing on emotionally engaging video content, particularly reels, that celebrated African culture and resonated with the diaspora.

As a result, weekly post reach skyrocketed from an average of 700 impressions to 80,000, and comments per post increased from 0.5 to 25 in just six months.

Working with this brand was a fulfilling project that demonstrated the power of authentic content and the right strategy. By building a genuine connection with their audience through culturally relevant storytelling, we were able to achieve incredible growth in engagement and visibility.

If you’re looking to elevate your brand’s social media presence, I’d love to help! Feel free to invite me to your project or send me a message to book a discovery call. We can dive into your social media goals and explore how I can help you reach them. Even if we don’t end up working together, I genuinely enjoy discussing new projects and finding creative solutions to drive social media success.

Let's connect!