Influencer Marketing Campaign for U.S Outdoor Brand

This image showcases our structured process for assessing influencer value and managing the partnership pipeline. Influencers are evaluated using critical metrics such as engagement rate (ER%), estimated impressions, follower count, and conversion rate. A formulaic approach determines the estimated dollar value per visit to ensure partnerships align with budget and performance expectations. The status of each influencer, whether negotiating, awaiting signature, or in partnership, is tracked meticulously to streamline communication and ensure a smooth onboarding process. This allows us to focus on high-value collaborations that deliver measurable results.

This image highlights our detailed content tracking process for influencers under long-term contracts. Each influencer’s content commitments, including post counts, story counts, and re-engagement status, are monitored monthly. The tracker ensures influencers meet their deliverables while maintaining alignment with campaign goals. Feedback, updates, and notes are added in real-time to address issues such as missed posts or required re-engagement. This structured system allows us to ensure consistent content delivery and optimize the impact of year-long influencer campaigns.