Princess Castleberry

Working with the Applewhite Agency, I rebranded Princess Castleberry, an international Risk Manager and speaker, I developed a brand rooted in the Magician archetype, blending creativity, innovation, and strategic insight. Through a Brand Archetype assessment, we identified her unique ability to share wisdom in a captivating, mystical way, making complex topics both engaging and educational. I created a vibrant, strategic brand suite that reflects her magnetic personality and expertise, including social media templates, presentations, and a comprehensive design that speaks to her charisma and authority in the risk management space. The result is a brand that’s both authoritative and inspiring, perfectly capturing her essence as a thought leader.