THE APPLEWHITE AGENCY

I led the brand design, strategy, and creative direction for The Applewhite Agency, shaping its identity from the ground up. It all started with defining the brand’s archetype—landing on the Sage, which perfectly reflects the agency’s wisdom and strategic leadership. From there, I crafted a full brand suite, including logos, colors, and typography, along with podcast branding, holiday gift branding, and more. The goal was to create a smart, purpose-driven brand that feels both polished and authentic—one that truly reflects The Applewhite Agency’s mission and connects with its audience.