For Rue & Yarrow, I led the brand’s creative journey from concept to launch. Through a collaborative workshop, we crafted a look and feel that truly resonates with women. I wrote the content and manifesto to give the brand a voice that feels authentic and relatable. I also designed the marketing materials, social media graphics, and creatively directed photoshoots to capture Rue & Yarrow’s essence—all brought together in a seamless website experience.