Background: Productpickle is an on-demand product and design subscription service.

Problem: Create a productized service that fits my ikigai

Goal: Design a professional website, systematic approach, and scalable distribution strategy

Role: Founder

Market Analysis: Conducted a thorough market analysis to identify Ideal Customer Profile (ICP), target segments, and competitive landscape.

Branding and Positioning: Developed a clear brand identity and value proposition that resonated with the target audience.

Website Design: Designed a user-friendly website showcasing services, case studies, and client testimonials.

GTM Strategy: Crafted a GTM strategy encompassing digital marketing, content marketing, and partnerships to drive traffic and conversions.

Testing: Implemented A/B testing for different website elements, monitored marketing campaign performance to optimize strategies, and used Typeforms for customer feedback.

Results: Launched in less than 14 days and earned first client