Background: Uber Eats aimed to enhance its customer acquisition and engagement by improving the rider-to-eater conversion process.

Problem: The existing conversion process was inefficient, resulting in lower-than-expected customer acquisition and engagement rates.

Goal: Design and implement strategies to improve the rider-to-eater conversion process, increasing customer acquisition and engagement.

Role: Lead Product Designer

User Research: Conducted user research to understand pain points in the rider-to-eater conversion process.

Design Solutions: Developed new customer experiences and features to streamline the conversion process.

Collaboration: Partnered with various product, engineering, data, and design teams to implement and test new solutions.

Testing: Leverage a robust experimentation platform to measure the impact of new features on customer acquisition and engagement.

Results: The new customer experiences led to a 134% improvement in Eats sessions and a 10% increase in orders. The streamlined conversion process significantly boosted customer acquisition and engagement.