Blockchain in Healthcare - UI/UX Case Study

Joanne

Joanne Lopez

Idea

A patient had an accident and was a bit unconscious. He was then rushed into the hospital, the doctors came in and started asking a series of questions like; Are you diabetic, do you have any autoimmune disease? The problem with this scenario is that the patient was in a compromised state, what if the patient answered wrongly cause he could not process the answer, or what if this series of questions complicated the illness?
💡 The Problem:
Not all patients have knowledge about their medical history and medical records, and after treatments, a lot of patients tend to buy drugs from their local pharmacy in case of emergencies without knowing if it is a fake product.

Deliverables

A detailed case study showing my process and outcome
Flow charts
Wireframes
Hi-Fidelity Design

Empathize

As the UX designer, first, I had to validate that there was a real pain point that needed to be solved. Second, I needed to empathize with my target audience and understand their struggles and challenges so as to see the project through their eyes. here are what some of the users I had a chat with said
“Whenever I have to go to a new hospital for treatment, it’s always overwhelming to answer new questions cause there is a lot of information I don’t have about my medical history and can’t remember.”
“Buying drugs from the local pharmacies is scary cause I don’t know if it’s the real or counterfeit products.”
“My wife was busy so I took my daughter to the hospital, I was asked questions like what are her allergies and I couldn't remember, it was so embarrassing, I wish I had a file I could reach that contained the information I need”
💡
Overall Findings: Users are frustrated by the medical pattern related to their medical history and scared to purchase fake drugs

What is Blockchain

Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain uses a distributed ledger structure to build protection into the data itself. It provides a more reliable and secure way to use and share information in healthcare. Blockchain makes it possible for critical records to be accurate, protected, and audible.

How does Blockchain help Healthcare?

Once the information is uploaded to the cloud, it cannot be changed, hacked, or tampered with. There’s utmost transparency. Their information is secure and can only be shared or accessed if they give permission for it. Each user has a private key code and encryption for their information. They have complete access to their medical history. It removes the third-party authentication (no more middleman)
Role ⭐️ UI/UX Designer ⭐️ Developed a solution that bridges the gap between blockchain and healthcare.

Deliverables

A detailed case study showing my process and outcome
Flow charts
Wireframes
Hi-Fidelity Design

Empathize

As the UX designer, first, I had to validate that there was a real pain point that needed to be solved. Second, I needed to empathize with my target audience and understand their struggles and challenges so as to see the project through their eyes. here are what some of the users I had a chat with said
“Whenever I have to go to a new hospital for treatment, it’s always overwhelming to answer new questions cause there is a lot of information I don’t have about my medical history and can’t remember.”
“Buying drugs from the local pharmacies is scary cause I don’t know if it’s the real or counterfeit products.”
“My wife was busy so I took my daughter to the hospital, I was asked questions like what are her allergies and I couldn't remember, it was so embarrassing, I wish I had a file I could reach that contained the information I need”
💡
Overall Findings: Users are frustrated by the medical pattern related to their medical history and scared to purchase fake drugs

What is Blockchain

Blockchain is a system of recording information in a way that makes it difficult or impossible to change, hack, or cheat the system. Blockchain uses a distributed ledger structure to build protection into the data itself. It provides a more reliable and secure way to use and share information in healthcare. Blockchain makes it possible for critical records to be accurate, protected, and audible.

How does Blockchain help Healthcare?

Once the information is uploaded to the cloud, it cannot be changed, hacked, or tampered with. There’s utmost transparency. Their information is secure and can only be shared or accessed if they give permission for it. Each user has a private key code and encryption for their information. They have complete access to their medical history. It removes the third-party authentication (no more middleman)

Define

A lot of in-depth research was undergone to produce a proposed solution to the problem, taking into consideration the ultimate impact the solution should have. I did user research to get full insight and get the best solution possible.

User Research

The User research was used to focus on understanding user behavior, problems, and needs through analysis, and feedback methodology.
I analyzed competing apps, read several research findings, watched webinars, and interviewed several people to get a deeper understanding of how much of a negative impact it is for them to not have control over medical health records and their experiences with drugs.
I conducted interviews and these were my findings:
🏥
9 out of 10 users want to have access to and control over their medical history.
💊
10 out of 10 users are concerned about being able to track the drugs purchased from the manufacturer to the point of distribution to the retailer.
🤒
10 out of 10 users are scared of falling sick when in a new environment.

Solution

The application through blockchain allows you to have full control of your medical history no matter where you are in the world and it can also be shared as long as you authorize it.
It allows the authentication of drug circulation and traces it from the point of production to the point of delivery to protect you from using fake products.

Persona

Designing for Users

Personal Goals

A dashboard that highlights the features of the app
Create and track upcoming schedules
Control Medical history
Reliable authentication of drugs
Show different clinics with reviews

Ideate and Design

In addition to the personas created to keep clear in mind the problems I would be tackling, I created the "How might we" statements that I refer back to constantly throughout the ideation process.
How might we build a reputable platform that bridges the gap between healthcare and blockchain?
How might we give users a feature where they can track the drugs from the point of production to the point of delivery to protect them from using fake products?
How might we build a platform where users can trust that their information is secure and protected?
How might we build a platform that's simplified and easy for a new user with no prior experience?

Constraints

The user has no knowledge of blockchain
The user doesn’t understand how the cloud works

Information Architecture

In this stage, I decided on the flow and structure of the application to be easily understood by the user.

Wireframe

The wireframes were created focusing on space allocation and prioritization of content, functionalities available, and intended behaviors
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Posted Feb 12, 2025

I bridged the gap between healthcare and blockchain through innovative design, with Blochealth transforming the way healthcare data is accessed and managed.